Carol Saab grew up immersed in the world of denim. This lifelong experience, combined with her passion for tailoring and a boho-sexy aesthetic, led to the creation of DINS in December 2023—a brand that deconstructs traditional denim to create original and timeless pieces.
DINS stands for the deconstruction of traditional jeans, elevating denim to a new level of style and personality. The brand offers pieces that transition between the basic and the uncommon, comfort and sophistication, the practical and the fashionista.
Our denim is designed to accompany you through every occasion, regardless of the season. Whether in heat or cold, DINS pieces adapt to your lifestyle, providing lightness, comfort, and practicality without ever compromising on originality.
DINS is more than just a denim brand; it is an invitation to deconstruct patterns and build your own identity through unique and timeless pieces.
Our Pillars
To create original pieces that deconstruct patterns and elevate denim to a new level of style and personality, offering complete looks that blend comfort, sophistication, and authenticity. We aim to inspire women to feel strong, beautiful, and confident at any moment of their day.
To be a benchmark in premium and original denim fashion. To consolidate a unique style that balances timelessness and functionality, reaching women who value exclusivity and authenticity.
Authenticity: We reflect the essence of those who dress to be unique, with pieces that value identity and personal expression.
Confidence: We create fashion that inspires strength and security, empowering our customers to feel powerful on any occasion.
Versatility: We develop pieces that transition between different moments and styles, adapting to daily routines and special events.
Sophistication: We value the balance between simplicity and elegance, creating pieces that stand out through a refined aesthetic.
Durability: We prioritize processes that ensure excellence and long-lasting quality in every detail.
